Meet Our Team

We are pleased to meet you. We’re proud to be a small rural company with a big heart. We are focused on delivering world class walking experiences through South West England.

Alison Howell
Founder, Director

Alison’s passion for rural England and vision for world class, sustainable walking has taken Foot Trails from a home based start up to a successful, award winning, company.  Alison oversees our direction whilst working closely alongside husband David.  Alison has had the privilege to receive one of only 20 scholarships available in the UK to study under world renowned professors at the Kellogg School of Management at the North Western University, Chicago, Illinois USA. She is also a 42 under 42 – entrepreneur to watch.

Alison is proud of her country roots as a farmer’s daughter. This, she says, has made her practical, resourceful and determined as well as instilled a love of nature.

Alison Howells, Founder of Foot Trails

David Howell
Trail Creator, Manager, Private Guide

David enjoyed a high pressured career in retail buying and travelled the world before Alison persuaded him to give it all up and share the dream full time for Foot Trails. Over the past 18 years David has been a part of the exploration of South West England helping Alison to create our unique, local trails, exploring new areas and researching local stories and legends.

David grew up in the Cotswolds where he would often be found raiding the best wild plum trees or walking the hills with the family dog Meg. He loves the freedom of walking. Space to breathe and slow down.

David Howells, Trail Creator and Private Guide for Foot Trails

Adrian Tanner
Foot Trails Book Keeper

Adrian Tanner owns his own company Bloomfield Books and takes care of Foot Trails book keeping.

Adrian looks after Foot Trails drivers, accommodation providers and suppliers and ensures our partners are paid on time.

Adrian Tanner, Foot Trails Book Keeper

Sarah Callender
Website designer and support

Sarah worked with us to create the Foot Trails website, making sure that it was clear and easy to use for our visitors. She now supports us with the everyday running of the website.

Sarah runs her own design business and enjoys working with growing businesses to make the most of their online presence.

Sarah Callender

Team Support

Deborah is our Team Support.  “To lose myself completely in the untouched and unapologetically profound beauty of nature, unable to hear mans modern inventions, is my ultimate go to luxury. Rediscovering my natural rhythm of movement and breath, found in the raw beauty of trees, is life giving to me.
Its there for everyone to digest, but only a few truly savour.
No matter what road life has (and will) take me on, I will always return to nature. That’s something no one can take away from me.”


Molly! Team Mascot

Molly our Cavalier King Charles Spaniel is our Team Mascot.

She’s a pretty amazing companion on our recce trails and always up for a cuddle!

Molly the Foot Trails dog

Dreams of walking in rural England?

Like to talk with Team Foot Trails? Just tap or click the email icon (envelope) in the top right of your screen, leave your name, phone number and time zone and we will call you back.